
Ch. 3 - Expected Value (EV)
Expected Value (EV) is the cornerstone of smart sports betting. Learn how to calculate EV, spot profitable opportunities, and make decisions that maximise your long-term success. Discover why understanding EV is the key to betting smarter, not harder.

Chapter 10: Betting the Best Price
In sports betting, short-term results can be deceiving. To determine if you're truly beating the odds, you need to track key metrics like Closing Line Value (CLV), Expected Value (EV), and ROI. This guide breaks down the essential strategies and analysis tools to help you evaluate your betting success and refine your approach.