What is Sports Betting 101?
New to sports betting? Start here to uncover the foundations of betting, learn key terminology, and set yourself up for success. Perfect for beginners or anyone looking to refresh their skills.
Ch. 1 - Why Sports Betting is a Multiplayer Game: Understanding Market Dynamics
Sports betting isn’t just you vs. the bookmaker—it’s a dynamic multiplayer game. Discover how bettors, bookmakers, and market makers interact to shape the odds and unlock hidden value.
Ch. 2 - Understanding Odds, Break-Even Percentages, and Expected Value in Sports Betting
Transform your betting strategy with the fundamentals of odds, break-even percentages, and Expected Value (EV). Master these concepts to gain the edge every bettor needs.
Ch. 3 - Expected Value (EV)
Expected Value (EV) is the cornerstone of smart sports betting. Learn how to calculate EV, spot profitable opportunities, and make decisions that maximise your long-term success. Discover why understanding EV is the key to betting smarter, not harder.
Ch. 4- Multiway Markets
Multiway markets in sports betting provide diverse outcomes beyond win/loss options, opening opportunities for value. Learn how to calculate implied probabilities, hedge bets, and specialize to boost your betting edge.
Ch. 5 - Parlays in Sports Betting
Parlays are a high-risk, high-reward betting strategy where multiple selections are combined into a single bet. While they offer larger payouts, the risk of losing increases with each added leg. Understand when and how to use parlays for maximum value in sports betting.
Ch. 6 - Market Making
Market making is the process sportsbooks use to set and adjust odds for different events. Learn how this influences betting decisions and why understanding market movements can help you find value in your bets.
Ch. 7 - Sportsbook Business Models
Understanding sportsbook business models is key to smarter betting. Explore how traditional bookmakers, betting exchanges, and betting pools operate, and learn how to make more informed betting decisions.
Chapter 8 - Public Money
Public money plays a huge role in shifting betting odds, often leading to mispriced lines. Learn how to spot value when the public skews the market.
Chapter 9 - In-Play/Live Betting
Live betting offers real-time opportunities to capitalize on shifting odds. Learn how to spot market inefficiencies, hedge bets, and maximize value.